Yahoo


"Yet Another Hierarchical Officious Oracle"

Yahoo was founded by Jerry Yang and David Filo in January 1994 and was formed on March 1, 1995. On May 16
July 2012, a former Google executive, Marissa Mayer, was appointed as the CEO and President of Yahoo!, effective July 17. 4th position in alexa rank

The company is best known for its web portal, as well as search engines (Yahoo search), Yahoo directory, Yahoo mail, Yahoo news, Yahoo finance, Yahoo groups, Yahoo! answers, websites and advertising services, online maps, share videp , fantasy sports and social media.

Yahoo! was originally just a kind of bookmark (page instruction book), In April 1994, the bookmark was given the name "Jerry and David's Guide to the World Wide Web" was changed to Yahoo!, which is derived from the word "Yet Another Hierarchical Officious Oracle "

The idea started in April 1994, when the two alumni of Stanford University professor gets a vacation when they go out of town for long service leave. Two engineering students have little pkerjaan to do besides surf the internet. They do not need a long time to compile a huge list of bookmarks, grouped by subject. Then they thought to put it on the web, and start working to make a database program to handle it so that it can provide the results online.

"Yet Another Hierarchical Officious Oracle". Filo and Yang chose the word because they liked the general definition of the word, which comes from Gulliver's
Travels by Jonathan Swift: "rude - strong -, unsophisticated - simple -, and uncouth -
rough-

Like most search engines on the web, Yahoo also diversified into web portals. In the late 1990s, Yahoo!, MSN, Lycos, Excite, and other portals experiencing rapid growth which causes each race web portal to extend the reach of their services so that Internet users longer layover on their web portal. The way they do is by acquiring other companies that can provide the services they want.
In July 2012, Yahoo get a new CEO who is one high-ranking former rival, Google, Marisa Mayerr

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